Online Food and Drink Logo Design Creation

Guidelines: How to Make a Good Food and Drink Logo?

What makes a good food and drink logo? Here are some elements of the answer. A brand logo should be meaningful but at the same time simple, recognizable and memorable. This holds true for food and drink logos. Many food and drink companies use icons which represent their products - fruits, vegetables, fish, chips, pizza, cheeseburger, ice cream, cake, bottle of water, can of soft drink icons for instance. If you’re selling fruits, for example, your logo can feature a fruits basket. Some enterprises draw on abstract symbols to give their brands a modern, mythical or formal dimension. Others still prefer to use eye-catching typography as in the case of Coca Cola’s. There’s lots of creative freedom in matters of style and icon. It’s important to use the right color palette as well. For example, warm colors, namely red, orange and yellow bring to mind an imagery of fire and heat, and inspire feelings of dynamism. Cool colors like blue, green, and purple evoke ideas of freshness and water as they inspire calm and serenity. Pastels of pink, mauve and peach inspire optimism and joy. Finally, make good use of fonts and typography. There are 5 types of typeface to choose from: Serif, Sans-Serif, Script, Egyptian, and Decorative each of which has got a particular significance. So make sure you pick one suitable for the brand identity and ideas you want your logo to stand for. For the rest, just free your imagination and create unlimitedly!