Business communication is, without a doubt, a major challenge of modern enterprise. It’s a key aspect of business since it concerns strategic entrepreneurial matters such as how to make brands and products known and popular, how a brand can be competitive, and how to attract, maintain and loyalize consumers. Indeed business communication should be at the heart of any business policy and marketing plan.
In any such strategy, business cards should not in the least be neglected. At first glance, business cards can seem superfluous, mainly if you’re less than specialist in business strategy and brand identity marketing. However, there’s a lot to say about this crucial marketing tool and its significance for business correspondence and representation. No matter the type and size of a brand, being remiss on business cards would be a serious marketing mistake.
In this article we’ll tell you everything you need to know about business cards. We’ll also see how to make quality and yet cheap and easy professional business cards, using Izeelogo, the free online business card maker.
Business cards, sometimes called visiting cards, visit cards or name cards, are well-known media of business communication. They’re often made of hard material such as cardstock, plastic, wood and metal. Nevertheless, digital and even smart versions of business cards are now available.
Business cards are normally rectangular and made of cardstock. The standard size for a business card is 3.5 x 2 inch, so that it fits in a standard wallet or card holder.
However, business cards can be designed in different sizes, shapes, types and styles, and they can be made of many different materials and versions as we’ll shortly see.
Business cards are very practical and useful for business. They are ideal for quick handing out of contact information. They’re mainly perfect for:
But that said, you can use business cards creatively. You can utilize them in any way you may think fit for the promotion of your products and the improvement of your business contacts and the development of your enterprise.
There’s been speculation that business cards have lost much of their gloss today due to the emergence and vulgarization of alternatives such as emailing, the internet and other digital information and communication technology.
But that’s actually a myth. Business cards are as much important and popular now as they used to be in the past. Nothing can beat the quick handing out of a business card on the workplace or at a networking event.
In fact, business cards have four major functions, all absolutely crucial. First of all, business cards represent their brands. They’re an essential component of the brand image of any responsible enterprise, and they considerably help build a strong brand identity for it.
For another thing, business cards are perfect for putting business contact information into circulation. They’re the first thing one passes on to a potential business contact or consumer on the workplace, at business meetings and events, and anywhere else.
Likewise, business cards are useful for consumers. The business card is the first thing that comes to the mind of anyone who wants to get in touch with an enterprise (again), provided they got one. Clients are aware that, using the information on your card, they normally can’t miss you.
Last but not least, business cards convey an impression about your brand. For your potential consumers, your business card largely means who YOU are as a business or brand. That’s why it’s never enough that your business cards contain your business coordinates. If your visiting cards are mediocre that may very well mean to your potential clients that your business or service is, and vice versa. Neglecting your business card design is a tactless way to save money.
In short, no matter if you’re a large corporation, a small or medium enterprise or a start start-up, business cards are absolutely crucial. They should form an essential part of your business apparatus.
No matter if they’re designed online, via a business card generator or by professional graphic designers, business cards can be of many types and styles.
Business cards can be made in different shapes, dimensions and finishes, can be issued in different versions, and can be printed or engraved on a variety of materials.
Here are 31 types of business cards you can meet up with:
There may be other kinds and styles of custom business cards. A business card can be personalized endlessly according to demands and specifications of different brands and to consumers’ expectations. It's certainly not very common to see golden business cards but there might all the same be a couple of them!
Many types of accessories developed around business card design. Here are the most usual:
What size is a business card? When it comes to visit cards, the standard size is the commonest and most preferred template.
However, to stand out from competition, you can opt for non-traditional, custom shaped business cards, such as square business cards, small and mini business cards, or even round business cards.
If you’re asking ‘how big is a business card’, here are the common business card dimensions:
2.125″ x 3.375″
US Standard Size
2″ x 3.5″
2″ x 2″ and 2.5″ x 2.5″
3.5″ x 4″ with Scoring
1.75″ x 3.5″ and 1.5″ x 3.5″
Tips to make aesthetic professional online business card design from a mockup, using a business card maker:
Finally, whether thick or thin, printed on metal, plastic or wood, make sure to use quality card stock or material for your business cards.
Even if you have no graphic design experience or talent whatsoever, using those guidelines will certainly help your create cute, beautiful and professional-looking business cards, using Izeelogo, the free online business card creator.
Making exceptional cards with Izeelogo is very easy. We provide same day and overnight business card design services for ALL business areas, categories and activities, for real life as well as for the net and social media. If you’re looking for business card ideas and concepts, Izeelogo is absolutely the right website and agency for you.
When it comes to business cards categories, our business card template and vector catalog spans a greatly varied range of activities and occupations.
We have business card vectors for, among other examples: barber shop or hair stylist, interior design architect, roofing, (divorce) lawyer, plumber, electrician, doctor, clinical, school and kids psychologist, physiotherapist, nail salon, mobile or home nail technician, color street, osteopath, registered nurse, tattoo artist, personal trainer, beauty salon, real estate agent, photography, paparazzi, car dealer, dog walking, pressure washing, taxi driver, taxi service, private driver, builder, pastry, environment specialist or artist, lawn care, esthetician, independent, insulation painting and carpentry contractor, construction, landscaping, cleaning services, house cleaning, boutique, carpenter, DJ, luxury concierge, flower shop, notary, massage therapy, and Chinese, Japanese, Korean, Indian, Turkish, Italian, and French restaurant business cards.
With Izeelogo, you won’t need MOO or Vistaprint to create your business cards. Our online business card maker can make fast, modern and trendy business cards for all occupations from free (blank) business card templates. Besides, upon specification, our graphic designers can create all sorts of special business card models for any job or businesses.
Creating your business cards online is extremely easy. It just takes a couple of clicks. Here’s a step-by-step guide to it:
To end up with, here's a piece of business card design that can both kindle your imagination as you create your own business card, and make your day.
To order business cards online, hire a professional graphic designer, make further specifications or talk over your graphic design project, feel free to get in touch here. We’d be happy to help you create just the right business card, and graphic design and brand identity for you.
Article published by Danny Le Juste
Danny is an academic and web-content writer for Izeelogo. He holds a Ph.D. in Anglophone literature which he completed at the University of Sheffield (UK). He’s interested in all modes of representation of reality, including literature, theatre, painting, sculpture, photography, media and graphic design.